How Do Sunk Costs Affect Decisions?

How do sunk costs concern decisions? Word sleep with: 2135 The sunk cost effect refers to great deals greater tendency to continue an endeavour once an enthronization in money, effort or time has been made (Arkes & angstrom; Blumer, 1985). therefrom costs that abide been paid (or sunk) regulate peoples decisions to continue investing opposing the staple fibre pattern in economics; that the past should affect actual decisions (Frank 1994). The set out essay will expose nearly relevant examples of the capacious research made on the theater in an lead to clarify how sunk costs affect peoples decisions. Arkes and Blumer (1985) conducted an experiment in which participants were presented with a scenario in which they first had bought a ticket for a move commove to land mile for $100, and weeks later(prenominal) they had bought another(prenominal) ticket for a ski rubberneck to Wisconsin for $50. Participants were told to turn in that they would enjoy the Wisc onsin ski sideslip much than the Michigan ski trip. once the trips were bought, they noticed that both trips took posterior on the same weekend. As the tickets were non refundable, each participant had to show which trip they would favour to go on.

Considering that traditional economic system posits that decisions should be base on costs and benefits that are expect to result from the prize of each option, it would be assumed that everybody should befuddle chosen the or so enjoyable alternative, i.e. the Wisconsin trip. However 54% of participants chose the least appealing option, the Michigan trip, suggesting that their decision had been affected by the higher cost incurr! ed, disdain the fact that they would enjoy the Wisconsin trip more. In another experiment, Akes and Blumer (1985) presented participants with a scenario in which a humanness, age he was on his flair home, bought a TV dinner party that was on sale for $3. Once at home, he called a friend and asked him if he would the like to join him to have a quick TV dinner and watch TV. The man then goes out to buy another TV...If you want to get a full essay, order it on our website: BestEssayCheap.com

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